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Energine Marketing Blog

Twitter Translated…

One complaint I hear when I’m teaching business owners about Twitter is that they can’t understand the slang. As people venture out into the great world of Twitter, they learn very quickly that there’s a whole new language to learn. It can be confusing and intimidating to just jump right in, so here’s a quickContinue Reading

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For Those Who Struggle to Figure out What to Say on Your Blog, Video, Social Media Posts…

Here’s a great tool to help! The first part of the graphic shows you how to come up with ideas for content. The second part shows an example of what you might do with that content once you have it. There’s no one right way to post or right number of posts to make whenContinue Reading

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Social Media Success Stories

One of my clients wrote this great letter about how her company has benefitted from social media. I love client success stories and thought I’d pass them on! Jennifer’s training led to many of our staff using social media on a regular basis. This is a crucial piece of our communications strategy going forward. HerContinue Reading

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Six Tips to Social Media Etiquette

I sometimes think that every social media account should come with a quick-and-dirty tutorial on etiquette. What’s considered good manners? What are best practices for how to treat people online? You’d think that this would be common sense. Courtesy is courtesy, no matter where you are, right? Unfortunately, that’s not always the case. So hereContinue Reading

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Finding the Fire in Your Small Business Marketing

This week, I was asked why I do what I do. As I was answering, I realized that how I became a small business owner is a great example of why I work with small businesses! For nine years, I worked as a marketer for both small and large companies in the architecture/engineering/construction industry. WhenContinue Reading

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Vacation!

The reason why there’s no blog post this week…   Have a great week, everyone!

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Why Have a Facebook Page If You Already Have a Website?

I recently did a 10-minute presentation to a referral group I belong to. One of the questions I was asked is “Why would a company need to have a Facebook page if they already have a website?” I thought that was an interesting question because, social media of any kind actually plays an entirely differentContinue Reading

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Giving Your Marketing Content Legs…Or Time Saving Techniques for Small Business Marketing

One of the challenges that small business owners face with all of their marketing—and in particular their content development—is finding time. Small business owners wear many hats, and when you have clients beating down your door (hopefully!) on top of HR challenges and quarterly taxes due, finding time to sit down and write a fewContinue Reading

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Small Business Marketing for Know, Like, Trust

For most small businesses—especially professional services businesses— word of mouth is the most important driver of business. In today’s marketplace, people don’t want to be sold to. We watch DVR to avoid commercials on TV. We listen to our iPods to avoid commercials on radio. We block popups on our web browsers to avoid internetContinue Reading

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How Marketing Is Like…My Garden?

As I listen to the rain outside my window this morning, I’m excited. Why should I be excited about rain when it’s been such gorgeous weather lately? Because April showers bring May flowers…or in my case a May garden! Every year, usually in January—because, yes, I am that impatient—I end up creating a plan forContinue Reading

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